COVID-19 has had a negative impact on footfall to attractions, with global industry body IAAPA estimating a fall in income of $23bn in the US alone since the start of the pandemic. But, with the vaccine rolling out, there’s hope that 2021 will see theme park, waterpark, zoo, aquarium, and cultural site visitor numbers return to pre-pandemic levels.
While this presents a huge opportunity for attractions to regain lost revenue, those that do not have the right technology infrastructure in place will struggle to welcome guests back through the gates in a secure and safe way – particularly if social distancing rules are still in force.
Using technology to manage attraction capacity
At Omnico, we’re working with some of the biggest names in the parks and destinations world, swapping their outdated ticketing platforms for technology that’s helping them reach a new ‘business as normal’.
Our Integrated Ticketing Solution has been designed to help attractions manage bookings, stagger visits, and optimize the booking process so employees can manage capacity, whilst providing a seamless booking experience for customers. And, when integrated with our Engagement Platform, you can upsell at every stage of the journey.
That could be as part of the booking process before customers arrive – like personalised VIP passes, vouchers, food and beverage packages and merchandise – or on arrival. By connecting your ticketing data and POS systems, you can manage attraction capacity and ensure visitors get back through the turnstiles safely, while adding value to their experience with extensions and offers.
If you are unsure of the benefits, here are four reasons you should be working with Omnico to integrate your ticketing system:
Entice visitors back with smart ticketing
Attractions that get ticketing right could look to make savings of up to 40% through lower licensing fees and minimal infrastructure requirements. And some of the customers we’re working with are already reporting upsells of between 30% and 40%.
To find out more about how smart ticketing can help you get visitors back and spending more at your attraction, access our Smart Ticketing whitepaper here.