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Driving customer loyalty and repeat visits with personalization

Posted by Omnico on Feb 25, 2021 11:50:54 AM

According to our research, 79% of consumers are concerned about visiting attractions and casinos due to the ongoing COVID-19 pandemic.

With visitor numbers likely to be lower in 2021, it’s vital that you start investing now in driving loyalty to keep those customers who do visit coming back for more.

If you’re unsure where to start, our survey of 4,000 attraction visitors gives a clear indication of what these visitors want — 86% say personalized offers would make them more likely to visit an attraction or casino again in 2021.

So how do you enable personalization? The simple answer is with technology!

That’s where Omnico Commerce comes in.

Using data to enable personalization

Each visit to your attraction unlocks huge amounts of customer data: starting from the pages your visitor dwells on when they browse your site, what eateries they visit, what souvenirs are purchase, to how they interact with you after they’ve gone home.

Whether they use a mobile app, tablet till point, or mobile kiosk, by connecting your technology, you build a holistic picture of their entire visit — or visits — including purchase history and preferred locations.

This data is a personalization goldmine. It empowers you to engage each guest with rewards based on their preferences: a discount at their favourite restaurant, fast-tracked queuing for an experience they loved, or a free guest pass for a friend who always joins them.

These simple but powerful personal touches allow your rewards to stand out and truly capture your customers’ attention.

Here’s how it works:

Step 1: Our Insights and Analytics technology helps you make data-led decisions about the personalized offers and promotion your customers will want to receive based on their previous spending habits

Step 2: When you know the incentives your guests want to receive, our suite of Guest Engagement solutions help you deliver these promotions to them, at the right time, on the right device, at every step of the buying journey.

Step 3: Then, once at your venue, our Basket Technology unites your POS interfaces and processes under a single transaction engine, so whether your guests buy at Kiosk, use Pay-at-Table, get ahead with Mobile-Order-Ahead, or pay with a Mobile POS, they receive the same personalized incentives wherever they spend.

Investing in the right technology to drive loyalty

Relevance and convenience will be core drivers of repeat visits in 2021.

So, we’re here to help you turn all the customer data at your disposal into actionable intelligence. Intelligence that will help you create personalized experiences for customers that keep them coming back for more.

To find out how Omnico can help you create a personalized customer experience and drive loyalty, contact send us an email and we'll get right back in touch. 

Omnico Insights

The Omnico blog reflects various trends, themes, content and research that we feel is important in the industry and across the various sectors we operate in. Subscribe to our blog and newsletter to stay up-to-date on this content. 

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